Players had to watch or interact with the ad to save Austin from falling down a well, surviving in cold weather, or getting eaten by a shark. Instead, they showed Austin in various dangerous situations. Playrix’s ads did not show examples of the match-3 gameplay. There is no other gameplay, but that’s where Playrix’s ads were found to be misleading. If a player wants to complete even one room of Austin’s mansion, they may have to complete 50-100 puzzle levels. Players unlock the repairs and other home improvements by earning stars through playing puzzle games. In each game, players help a man named Austin make various home repairs. The developer created the popular match-3 puzzle games Gardenscapes and Homescapes. One set of ads from the developer Playrix was recently banned in the UK. Some puzzle games may give a player extra moves if they watch an ad, or others may play an ad before and after every level. Free-to-play mobile games may seem easily accessible, but they’re often plagued with in-game ads.
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